Black-Owned Baby Brands to Try Today

This Black History Month, we're highlighting black-owned baby brands you will love! We've assembled a list of amazing brands offering unique finds to brighten your little one's day, celebrate diversity, and/or make parenting easier! Check them out and bookmark them so you can return to these shops all month and beyond February.

Little Muffincakes Baby Boutique

Starting with the precious brand name Little Muffincakes Baby Boutique is a winner! The shop offers high-quality merchandise reflecting diversity and beauty for kids. Support inclusivity and shop founder Debra Raney's shop for character products, including kids' wear, backpacks, and accessories.

Ade + Ayo

Ade + Ayo celebrates culture, community, and connection. They also are a great place to find a curated assortment of African-inspired products that deliver practicality. Shop Ade + Ayo to find great books, clothing, bedding, toys, and more.

Happy Mango

This Atlanta-based brand offers eco-friendly products for babies, toddlers, and moms! Find items to decorate your kid's room, choose car seats, or find exciting toys!

Sun & Lace

Handcrafted leather baby shoes are all about sustainability and quality. These beautiful booties are meant to be passed on from sibling to sibling. Find cute Bella Janes and Mary Janes, boots, and oxfords sure to complete your baby's outfits!

Kido Chicago

Chicago boutique Kido offers inclusive products for children of color, those with disabilities, those in non-traditional families – and more. There's a fantastic collection of clothing, books, and more for black and blended families.

Miles and Milan

Founder Shannon Fuller launched Miles and Milan to offer products with the right balance between cutesy and cutting-edge. Find key basics and playful fashion items from a collection that grows with your child.

Darlyng & Co.

Darlyng & Co. offers the first black-owned kids registry! Find everyday essentials like their signature product, the eco-friendly Yummy Mitt Teething Mitten. They also have safe and stylish baby products to get you through the parenting journey.

Just Like Me Box

Help your child develop a lifelong love of reading and self-discovery with Just Like Me Box. Box subscribers receive two to three children's curated books each month. The Just Like Me Box also includes a quarterly fun child development gift.

Pretty Please Teethers

Natural, modern, and minimalist essentials that are also sustainable are what you'll find at Pretty Please Teethers. Help your kiddos develop coordination and fine motor skills with teethers free of BPA, PVC, and other harmful ingredients.

Stina & Mae

Featured in Vogue and Elle, Stina & Mae started with founder Mishell's SAFI vegan leather baby changing mat. Now they offer nursing pads, snuggling blankets, and more. The brand also gives back through partnerships that fight childhood hunger and support maternal help awareness.

Olivia J

Imagine a shop with the cutest, high-quality stockings and tights for babies! Well, it's all at Olivia J! These tights actually fit newborns and big kids properly! They're also durable and comfortable.

Marlo Bea

Find beautiful handmade hair wraps, scrunchies, and other accessories for the hair at affordable prices. Marlo Bea aims to represent people of color (the founding family is of black, Asian/Pacific Island, Hispanic, and European roots).

Brave & Kind Bookshop

An eclectic bookstore with kids and young adult books with a few for adults in the mix, Brave & Kind is intentional about diversity and inclusivity. You'll find books online and in the Atlanta shop that crosses racial, religious, and ability boundaries.


Nina Westbrook brings responsibly crafted and stylish essentials to families through every stage of your kid's childhood. Timeless pieces work together to help you develop a gorgeous wardrobe made of GOT (Global Organic Textile Standard) -certified organic cotton textiles for each of your little ones.

Little Nomad

Fresh, contemporary, gender-neutral children's clothing, including kids' and baby clothing, toys, books, and more, can be found at Little Nomad. The family-owned boutique offers interesting finds and affordable prices.

Kids Swag

It's all about the swag – and for Kids’ Swag, they mean the fashion and the confidence your kids need! Find unique characters they can look up to in clothing, books, and the toys they will use to imagine new worlds.


Rhoost aims to take the worry of parenting away. Find grooming, travel kits, and safety products for your little ones. They are all about solutions that are safe and easy to use.


This hybrid sling and buckled carrier offers reclining and upright positions that keep your little ones safe and comfortable. It even has the perfect breastfeeding position.

Cooper Rose Baby

Cooper Rose Baby was founded to bring the new age cloth diaper options to the black community and anyone else looking for options! The company's products help to decrease landfill growth with biodegradable and compostable diapers, and it also offers reusable nursing pads, khangas, and sustainable baby clothes.

Healthy Roots Dolls

Dolls and storybooks can be found at Healthy Roots Dolls to empower little girls, display their beauty, and encourage diversity. Perfect for little girls looking for dolls that look like them, with curly/wavy hair!

Celebrate Black History Month

Support black-owned baby brands in February and all year long! Please share your favorite brands in the comments!

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